About AVON's Breast Cancer Crusade

In the last five years alone, three million Avon pins have been sold in the UK.
The Avon Breast Cancer Crusade was launched in the UK in 1992 to raise funds for and awareness of breast cancer. Today, the Crusade covers over 50 Avon countries across the world.

Why support breast cancer?

• Breast cancer is currently the most common female cancer in the UK.
  Nearly 44,000 women are diagnosed with breast cancer each year in the UK.
• 1 in 9 women will develop breast cancer at some point in their lifetime.
  Over 80% of breast cancers occur in women over 50 years of age.
  More than 1,000 women die from the disease every month in the UK.
• Men can also develop breast cancer but this is much more rare. Around 300 men are diagnosed with breast cancer each year in the UK.
• More women than ever in the UK are surviving breast cancer thanks to better awareness, better treatments and better screening.

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