GET IT STRAIGHT
Get up to 90% smoother hair with our Hydra-Seal technology, which provides hair with needed moisture while smoothing and protecting the cuticle.*
*With the use of Straight & Sleek Shampoo, Straight & Sleek Conditioner and Straight & Sleek Smoothing Serum vs untreated hair
STRAIGHT & SLEEK SHAMPOO
This hydrating shampoo gently cleanses and seals in moisture to smooth hair and help prevent frizz. Get 90% smoother hair!*
*With the use of Shampoo, Conditioner and Smoothing Serum

STRAIGHT AND SLEEK SMOOTHING CREAM
Instant long-lasting smoothing. This moisturizing cream detangles and smoothes, leaving hair more
manageable. Hair feels soft and looks sleek and shiny.

STRAIGHT AND SLEEK
SMOOTHING SERUM
Instantly minimizes volume and helps control frizz. This moisturizing formula helps smooth and protect hair's cuticle. For 90% smoother hair.* Soft, sleek and incredibly shiny hair.
*With the use of Shampoo, Conditioner and Smoothing Serum

STRAIGHT & SLEEK CONDITIONER
This hydrating conditioner locks in moisture to help prevent frizz. Get 90% smoother hair!* Leaves hair looking soft, smooth and shiny. Get 90% smoother hair!*
*With the use of Shampoo, Conditioner and Smoothing Serum

STRAIGHT AND SLEEK
GEL TREATMENT MASK
Unique gel treatment mask instantly detangles, smoothes, and helps minimize frizz. Featuring Hydra-Seal Technology, this high-performance formula minimizes excess volume while leaving hair smoother.

VIDEOS
View our videos and learn more about Advance Techniques products and the science behind the brand.
View our videos and learn more about Advance Techniques products and the science behind the brand.